Marketing Strategy - Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

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Unsure how AI fits into your marketing? Industry experts share their wins, challenges, and valuable insights from incorporating AI—from tech to change management. This free webinar is filled with ...

Quirky and creative marketing campaigns can elevate your brand in a way that conventional tactics often fail to do. Learn 5 steps toward more creative marketing.