The “pivotal” brand shift includes ads featuring a comedic house band singing about how CarMax lets customers shop the way ...

The move enables the data analytics company to address everything from media planning and targeting to in-flight optimization ...

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad ...

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from ...

One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store ...

A digital spot, tailgate tour and other game day experiences promote DoorDash Streaks, a program that rewards app users who order on Saturdays.

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

Garry, an artificial intelligence-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online ...