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Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

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Managing crisis with technology. Amy Sessions shares how Clearwater’s utility customer service team leverages new tech to ...

Sitecore’s latest release tackles personalization, automation and AI-driven efficiency — here’s what you need to know.

Adobe Real-Time CDP Collaboration delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data ...

Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that ...

Ibexa and QNTM’s aggregator model are coming along at a time when the martech landscape is as crowded as ever. When Scott ...

Loyalty programs that prioritize personalization, flexibility and seamless experiences are strategic tools for building ...

Inside Musk’s $97.4 billion bid for OpenAI, a strategic play that could alter the course of AI development. Elon Musk has ...

Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships. BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.