Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out ...

Presearch is a decentralized, privacy‑first search engine that pays users in its own crypto – but also runs an ads business.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Remember when you could update your privacy disclosures and be in good shape for a few years? Well, those days are long gone.

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice?

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing ...

TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, ...

Walmart had a rocky second quarter, but ad revenue was a bright spot, including Vizio’s data and ads business and the Walmart ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

For major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the same coin. How do you move something off the shelf? Most likely, spend another dollar ...