When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders ...

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% year-over-year, the company disclosed in its latest earnings report on Thursday.

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark. The two video ...

Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

According to Emarketer, global ad spending surpassed $1 trillion for the first time ever last year, growing at a rate of 9.5% ...

According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...

ID, which was founded in 2002 as a joint venture of the 4A’s and the ANA with the mission of devising a system to identify ad ...

More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration?

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.