News

Campaign Review: Auto brands go wheel-to-wheel
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: VolkswagenCampaign: ‘Batteries Included’Agency: DDB Group ...
Havas Red releases white paper on trust, media, and influence in Australia
Havas Red has published ‘A New Age of Influence’ white paper, examining the “the challenges and opportunities facing ...
Imax and Hoyts partner for Imax with Laser cinemas in Australia
Imax Corporation and Hoyts Cinemas have announced a new deal to bring Imax with Laser technology to theatres across Australia.The announcement:IMAX Corporation (NYSE: IMAX) and HOYTS Cinemas, one of ...
Platypus Shoes sets up ‘Kicks Club’ loyalty program for Gen Z, Live Nation partners for launch
Platypus Shoes has introduced a new loyalty program, ‘Kicks Club’, focused on Gen Z consumers. The program officially kicks off with a Live Nation partnership.The announcement:Platypus Shoes has ...
Twisted Healthy Treats appoints TRP for creative, media and brand strategy duties
TRP has signed Twisted Healthy Treats as a client following a competitive pitch.The announcement:Twisted Healthy Treats, the fast-growing challenger in Australia’s frozen dessert category, has ...
Bounty Parents and Big W launch co-branded baby bag for new families
Are Media’s Bounty Parents and Big W have partnered on a limited-edition baby bag to support new and expecting parents.The announcement:Are Media, Australia’s #1 women’s lifestyle network, today ...
Webjet Group New Zealand gains new general manager
Webjet Group has named Taras Lee as general manager in New Zealand to lead its Cars and Motorhomes rental brands.The announcement:Taras Lee has been appointed general manager of Webjet Group New ...
Simon Lockyer appointed managing director of Do Agency Asia
Do Agency has named Simon Lockyer as managing director, leading expansion across Asia and replacing Matt Collier.The announcement:Global independent DO. AGENCY has secured Simon Lockyer as their new ...
Aimco to host webinar on content and bodies with Taryn Brumfitt and Dr Zali Yager
Taryn Brumfitt and Dr Zali Yager will lead an Aimco webinar on reshaping content around bodies, food and movement.The announcement:Australian of the Year 2023, Taryn Brumfitt and body image expert Dr ...
Sushi Sushi appoints ID Collective as strategic comms agency
Sushi Sushi has selected ID Collective to lead its integrated communications strategy moving forward.The announcement:iD Collective is proud to announce its appointment as the strategic communications ...
Livewire and NFL partner on new gaming docuseries ‘Race to the End Zone’
Livewire and the NFL have teamed up to launch NFL Race to the End Zone, a docuseries debuting with the 2025 NFL season.The announcement:Livewire, the global leader in gaming marketing, today announced ...
Gravity Media debuts global brand identity following merger
EMG and Gravity Media have united to become global brand, Gravity Media. The announcement: Following the successful integration of the complementary businesses of EMG and Gravity ...