2. Launch of Roku Ads Manager, a proprietary tool to streamline ad buying and placement. 3. Expansion of The Roku Channel (TRC), which is gaining viewership share and is expected to contribute ...

In Q3, the YoY growth of advertising activities across the Roku (ROKU) platform – excluding M&E (media & entertainment) – outperformed both the overall ad market and the OTT ad market in the U.S.9 The ...

Additionally, the launch of Roku Ads Manager and new integrations, like the Trade Desk’s (TTD) UID2, provide enhanced targeting capabilities, which may further bolster advertising revenues ...

2. Launch of Roku Ads Manager, a proprietary tool to streamline ad buying and placement. 3. Expansion of The Roku Channel (TRC), which is gaining viewership share and is expected to contribute ...

Roku continued to benefit from our platform ... I'll just throw one thing on top of what we're seeing as Ads Manager really ramps is that a significant portion of the ads sold in Ads Manager ...

To clarify, back in April, LinkedIn launched its own CTV ad offering, which enables the expansion of your LinkedIn campaigns to Paramount, Roku, and Samsung ads, among others. So now, via LinkedIn’s ...

The free, ad-supported streaming service also touted a 50% year-over-year increase in global viewership The post Samsung TV ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.