Apple’s next slew of iPhones will go on sale in September, almost certainly less than four weeks from now. Before then, it’s probably under three weeks before all is revealed at the next keynote. And the soonest development could be as soon as Tuesday, Aug. 26. Here’s your complete guide to what’s coming, including times to the minute.

Apple is expected to launch the iPhone 17 Pro Max on September 9 alongside other iPhone 17 models, with major design changes and upgraded hardware.

Yet with Google unveiling its more powerful Pixel 10 series at the Made by Google event last week, and Samsung making a big bang with its Galaxy Z Fold7 and Flip7, the game is now high stakes for Apple, even though it knows it enjoys massive trust and consumer loyalty.