Search Engine Land » PPC » Scaling local advertising with automation ... to launch large-scale campaigns. For example, when a real estate marketing agency started launching campaigns with ...

Culture deeply influences purchasing decisions, shaping consumer behavior through shared values and norms. From luxury goods ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

By implementing a well-designed loyalty program, you can boost customer loyalty, drive revenue and reduce marketing costs.

As trust in major institutions declines, people are increasingly persuaded to vote by those in their social networks.

Shopping at a farmers' market is the easiest way to buy fresh, locally-grown produce. You'll know where the food comes from, ...

Savor the River Valley, which began in 2021, is a marketing force for local farmers, retailers and restauranteurs in ...

In the age of personalization, marketers are constantly on the lookout for ways to connect with their local audience. Whether ...

The average mortgage refinance rate on 30-year loans dropped to a 19-month low of 6.01% this week. Before refinancing, ...

With the news that more regional papers are cutting jobs, it’s time we took seriously the damaging effects of losing local ...

Gov. Tina Kotek declared September Attendance Awareness Month.During a news conference last week, she gave credit to ...