Best Ads of the Week: Green River revives its ghostly past & Ikea slides into folks’ DMs
This week’s best ads blend cinematic ambition with cultural cachet. Volvo sees nature through a child’s eyes, On teams up ...
Ken Jeong & Fabletics Scrubs return with a splash... Literally
The apparel brand unveils its latest innovation with Durable-Water Repellent fabric technology, and Jeong is back to put it ...
Why mobile is the key to winning in 2025 – and how brands can stop losing customers
Your customers are glued to their phones. But is your brand? Too many marketers still treat mobile as just another ...
‘No brand is getting it right’ – advertisers urged to include people with visible differences
In the UK, one in five people has a visible difference – a scar, mark or condition on their face or body that makes them look ...
Fail to understand DEI is about people, not policy, at a cost to your brand
Marketers, we have a demographic problem. Sabrina Lynch of Nuance Matters (part of Momentum Worldwide) explains why it’s ...
This media agency wants to help brands raise cash (then help them spend it)
The CEO of MNC explains why he’s betting on a new agency model.
Ad of the Day: Coach and Elle Fanning make time stand still in NYC
To introduce its Spring 2025 collection, Coach has enlisted brand ambassadors Elle Fanning, Nazha, Kōki, and Youngji Lee. In ...
‘Every stain tells a story’: Arsenal and Persil launch campaign to tackle period stigma
Arsenal players Beth Mead, Leah Williamson, Katie McCabe, and captain Kim Little star in Persil's new ‘Dirt Is Good’ campaign ...