This week’s Ad Spot highlights industry burnout, bold fragrance marketing, and an animated anti-bullying campaign.

The agency will develop a social media strategy to enhance IML’s brand visibility, drive engagement, and foster a strong community across platforms like Facebook, Instagram, X, LinkedIn, and YouTube.

The ICC Men's Champions Trophy 2025 returns after eight years, featuring eight top teams competing across Pakistan and the ...

The agency is replacing its long-standing mantra, 'The Work. The Work. The Work.' with 'Do Big Things.' This marks the agency ...

The talks come amid broader financial challenges for TGGG. The company has faced salary delays and layoffs over the past year ...

India’s middle class grew at 6.3% annually from 1995 to 2021, reaching 31% of the population, and is projected to rise to 38% ...

The survey finds that 67% of young adults view Musk unfavorably, while 66% of Americans hold a negative opinion of Zuckerberg ...

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO ...

Kendrick Lamar’s Super Bowl LIX performance wasn’t just entertainment. It had a ripple effect in fashion and advertising, we break down how this spectacle left its mark.

The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

For decades, Axe (or Lynx, as it’s known in some markets) has built its brand around the idea that smelling good makes you more attractive. Traditionally, its ads showcased men using body spray as a ...

Food delivery company Zomato has introduced Nugget, an artificial intelligence (AI)-enabled customer support platform designed to enhance its food delivery operations, quick commerce vertical Blinkit, ...