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The call to action in your marketing materials—whether on a printed flyer or in an email campaign—is one of the most important elements in a campaign. If you do not include a solid call to action, you ...

Economic downturns come and go—every 11 years or so, according to Dick Boak's calculations. He's a historian at heart, and during his long tenure at C. F. Martin & Co., maker of fine guitars, he's ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

On average, 38% of retail marketing budgets are devoted to digital channels, according to a recent report from Conversant. Moreover, 20% of retail marketers report that digital now accounts for 50-75% ...

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Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a ...

Discover how AI-powered tools help B2B sales teams boost productivity, improve messaging, and enhance collaboration for ...

Communication is just as important in business relationships as it is in personal relationships. Most marketers are aware of this, but many do not know how and when to properly communicate their ...