The move enables the data analytics company to address everything from media planning and targeting to in-flight optimization ...

The “pivotal” brand shift includes ads featuring a comedic house band singing about how CarMax lets customers shop the way ...

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” ...

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online ...

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store ...

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from ...

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...