Pascal is a French digital marketing professional who is now based in Berlin. With over a decade of experience, he’s developed many skills across multiple performance channels, working both on the ...

Telegram ads. As a completely new traffic source — unlike anything we’ve launched before — it generated a huge buzz and ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...

Netflix was conceived in 1997 by Reed Hastings (the current CEO) and Marc Randolph. Both had previous ventures in the West Coast tech scene, Hastings was the owner of debugging software firm Pure ...

Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...

TikTok was the most downloaded app in 2024, taking back the top spot from short-form video rival Instagram. Apps are the lifeblood of the iOS and Android economy, responsible for over $400 billion in ...

Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

This guide will walk you through what a mobile marketing automation platform is, how they work, and how to choose the best one for you. A mobile marketing automation platform is a tool that helps ...

AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing ...