News

Campaign Review: Auto brands go wheel-to-wheel
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: VolkswagenCampaign: ‘Batteries Included’Agency: DDB Group ...
Winners announced for 2025 IMAA Pitch-Chella
The 2025 Pitch-Chella initiative was spearheaded by a steering committee of independent agency leaders, including Mike Wilson (Hatched), Lisa Blackshaw (Co.Gency) and Taylor Fielding (tfm.digital), ...
Activist investor buys up more SCA shares
Sandon Capital, the activist investment group looking to spill SCA’s board of directors, has bought up another $2.7 million in company shares, pushing its ownership past the 10% mark.This marks the ...
Top brands back NRLW 2025 season on Foxtel
Harvey Norman, KFC and Westpac have signed on as major sponsors of the NRLW 2025 season on Foxtel.The announcement:Leading brands have seized the opportunity to support women’s rugby league, with ...
Louise Rathbone joins Football Australia
Louise Rathbone has taken up a consultancy role with Football Australia as the general manager of marketing for the AFC Women’s Asian Cup 2026.She was previously regional head of marketing at Cathay ...
Imax and Hoyts partner for Imax with Laser cinemas in Australia
Imax Corporation and Hoyts Cinemas have announced a new deal to bring Imax with Laser technology to theatres across Australia.The announcement:IMAX Corporation (NYSE: IMAX) and HOYTS Cinemas, one of ...
Klaviyo releases public beta of AI-powered service suite for consumer brands
Klaviyo has unveiled Klaviyo Service, a new AI-driven support platform giving all brands access to personalised shopping agents and real-time customer data.The announcement:Klaviyo, the only CRM built ...
Havas Red releases white paper on trust, media, and influence in Australia
Havas Red has published ‘A New Age of Influence’ white paper, examining the “the challenges and opportunities facing ...
Qantas breach: In a crisis, you need to reach people where they are
With every crisis we watch, learn and adapt. What we know is, in a crisis or any other comms, it is not about doing what ...
Telstra’s ‘Wherever We Go’ voted most unforgettable ad – and most hated
New research from creative effectiveness consultancy Cubery has named Telstra as the most “unforgettable” brand advertiser in ...
Mumbrellacast: SCA’s content head departs, Telstra leans into the hate, and Linkby co-founder on today’s publishing industry
Join Tim Burrowes, Lauren McNamara, Nathan Jolly and Abe Udy for a look at everything under Australia’s media and marketing umbrella.Southern Cross Austereo’s chief content officer, Dave Cameron, is ...
Agency gender pay gap: Career lost earnings over $1m for average woman
AI start-up platform Evenbetter has calculated the current gender pay gap will on average cost female workers in creative and media agencies $1.4 million when compounded over a 30-year ...