Blockbuster hits on the big screen are still very much a thing, but front-loaded box office numbers are also very much a thing, and the shrunken window of cinema exclusivity is regularly to blame. The fight rages on – which makes a weekend like this one quite strange,

The movie debuted on the platform in late June and is currently Netflix’s most-watched animated original film.

In a box office twist, a film from the theatrical-averse Netflix appears to be No. 1 on North American charts. “Kpop Demon Hunters,” a sing-along version of the hit animated musical, is estimated to have earned $18 million to $20 million on Saturday and Sunday.