News

Netflix admits to using GenAI to cut costs
Certainly, GenAI is a boon for small productions with limited financial resources, but one has to wonder what the long-term ...
Netflix admits using Gen AI for one of its shows to cut costs
Netflix has used AI tools for the first time to create a scene of a building collapsing in the Argentine science fiction show ...
Netflix chief’s latest statement on AI should be a warning for artists
Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could ...
Netflix’s first show with generative AI is a sign of what’s to come in TV, film
During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, ...
Interesting Engineering on MSN1d
Netflix uses GenAI for first time in original series, creates scene 10x faster
Netflix uses AI to create VFX in 'El Eternauta,' finishing scenes 10x faster. Execs say it boosts creativity, but Hollywood ...
Netflix confirms first use of generative AI in its programming
This week, Netflix confirmed that it has used generative AI in one of its series for the first time. Co-CEO of the streamer ...
Netflix Is Doubling Down on Ads and Dabbling in AI
When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...
The Express Tribune1d
Netflix integrates generative AI in media production, starting with 'El Atonata'
Netflix starts using generative AI in its productions, enhancing visual effects, speeding up workflows, and lowering costs, ...
TVBEurope2d
Netflix leadership discusses TF1 deal, reveals first use of GenAI VFX in Original series
According to co-CEO Ted Sarandos, using GenAI on a VFX sequence meant it was completed "10 times faster than it could have ...
Netflix's Ted Sarandos on how AI is helping creators make better films, series
Netflix’s first use of GenAI footage in an original production appears in an Argentine series, where the technology was used ...