Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Most consumers say they want better discounts, according to a Kobie survey.

The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

With the launch of Club JSX, travelers can earn rewards while flying in comfort on JSX's public charter flights.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Alaska Airlines extends Companion Fare benefit to Hawaiian Airlines flights, creating competitive advantages through enhanced ...

Journey partners with a curated network of roughly 1,500 independent hotels and private rental homes, with more than 1,500 in ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...