There is a clause in the USC-Nike contract that will provide South Carolina basketball with A’ja Wilson branded Nike gear.

When South Carolina signed its apparel deal with Nike last week, there was a surprise in the terms sheet of the contract.

The recent 10-year partnership between South Carolina's Board of Trustees and Nike is set to revolutionize the Gamecocks football and women's basketball programs. With cutting-edge uniforms, ...

The University of South Carolina (USC) is set to transform its athletics program through a groundbreaking partnership with Nike, as announced in a recent Board of Trustees meeting. This new agreement ...

Opinion editor Matthew T. Hall interviewed USC great Marcus Lattimore whose book is out ahead of a season of high hopes for ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...

Will LaNorris Sellers be a Heisman finalist? Will South Carolina football make the College Football Playoff? Here are 5 bold ...

Three players to watch for the South Carolina Gamecocks during the 2025 college football season. The South Carolina Gamecocks ...

South Carolina football takes on Virginia Tech for the 2025 season opener. Here's how to get tickets for the game in Atlanta ...

A look back at the matchup history between South Carolina and Virginia Tech. For the first time in over 20 years, the South Carolina Gamecocks and the Virginia ...

Los Angeles Angels manager Ron Washington says he's recovering from quadruple heart bypass surgery. It's the first time he ...

As South Carolina prepares for its week one matchup against Virginia Tech. The Gamecocks' head coach, Shane Beamer, has a unique connection to his Week 1 oppone ...