The July 16 mission expanded Amazon's newly established Project Kuiper internet constellation in low-Earth orbit from 54 satellites to 78.

Choosing SpaceX (which already operates Starlink, Kuiper’s main competitor) marks a shift from Amazon’s prior “launch-agnostic” stance. Amazon has contracted three Falcon 9 flights among 83 total launches across ULA, Arianespace, Blue Origin, and SpaceX to meet the schedule locked in by the Federal Communications Commission (FCC).