Apple’s next slew of iPhones will go on sale in September, almost certainly less than four weeks from now. Before then, it’s probably under three weeks before all is revealed at the next keynote. And the soonest development could be as soon as Tuesday, Aug. 26. Here’s your complete guide to what’s coming, including times to the minute.

Apple is expected to launch the iPhone 17 Pro Max on September 9 alongside other iPhone 17 models, with major design changes and upgraded hardware.

Leaks suggest iPhone 17 series might launch on Sept 9, 2025, according to an accidental leak on the Apple TV app. The leak, featuring Apple's logo on purple background, which is expected to include Apple Watch models alongside iPhone 17 lineup.