The UFC’s first tech sponsorship of any consequence puts the MMA circuit in elite company, considering IBM’s other sports sponsorships are with top-shelf properties, including long-standing deals with ...

The tournament director has opened up on talks he held with the Raducanu camp to ensure she would return to New Zealand, ...

When Taylor Fritz reached the U.S. Open final two months ago, he became the first American man in a Grand Slam singles ...

U.S. Open finalist Taylor Fritz discusses his passion for the League of Legends video game in an interview with The ...

Video: Wimbledon sponsors warn guests to allow 'additional time' for heightened security at entrances amid threat of Just Stop Oil protestors after fans were left queueing for 10 HOURS on day one ...

Chris Ivemey, 37, was passing through Woburn Abbey Deer Park near Milton Keynes, UK, when he and his colleague, Max, 23, ...

Sponsoring a sports event for the first time, Chanel will become the top-name sponsor of the Boat Race.View on euronews ...

Chanel is having a first punt at sports sponsorship as it becomes the official ... Omega with the Olympics, Rolex with Wimbledon and Formula One, and Hublot for the most recent Fifa World Cup.

YEP chief football writer Graham Smyth reacts to Leeds fans' response to a first defeat in nine games ...

Hublot was a partner of the Fifa World Cup in 2022, while Rolex has been a sponsor of Wimbledon for decades. The race between Oxford and Cambridge Universities was established nearly 200 years ago ...

Hublot was a partner of the Fifa World Cup in 2022, while Rolex has been a sponsor of Wimbledon for decades and Formula One for several years. Fashion houses have become increasingly visible in ...