The UFC’s first tech sponsorship of any consequence puts the MMA circuit in elite company, considering IBM’s other sports sponsorships are with top-shelf properties, including long-standing deals with ...

IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector. One source familiar with the deal put it at low eight figures over a four-year term. The UFC's first ...

EMMA RADUCANU left fans baffled with the latest potential twist in her Porsche saga. Reports last month claimed the British tennis star had seen her beloved luxury £125,000 911 Carrera motor taken ...

The Rolex Pepsi, with its distinctive red and blue bezel, is certainly a favourite amongst watch enthusiasts and collectors.