Search Engine Land » PPC » Scaling local advertising with automation ... to launch large-scale campaigns. For example, when a real estate marketing agency started launching campaigns with ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

The marketing and advertising of recreational marijuana was a big topic of discussion among Ohio lawmakers shortly after ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

There have been ample examples in the past where brands had to take down their campaigns because of this. The industry feels that brands should try and stay true to their beliefs in case a backlash ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Stand out from other candidates in your job search. Find out how to identify the right marketing role and demonstrate your ...

Online users discussed a 9/11-themed newspaper advertisement for Quality Home Comfort, an HVAC company located in a small ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

With the news that more regional papers are cutting jobs, it’s time we took seriously the damaging effects of losing local ...