Microsoft has dialed back its apparent attempts to trick people into using Bing. The tech giant rolled out a change to its ...

Bing, a search engine owned by Microsoft and the most popular after Google’s, accounts for only 6 percent of searches. But the study included a financial incentive for users to switch to Bing ...

Bing Rewards is Microsoft’s clever way of paying or rewarding people who use its Bing search engine or Edge browser. This incentive-based tactic to gain more users for Bing is a necessary expense.

Edge users earlier this month noticed that searching for Google would load the result in Bing, but with a spoofed Google UI. This appeared to be a way to trick people into believing that they were ...

Both Google and Bing have added many social search features over the past year. There’s also been talk about using “social signals” to help rank regular search results.

For decades, Google has dominated search. Now, thanks to ChatGPT, Microsoft Bing poses a real challenge to the Google search engine. Not so long ago, in the 1990s, online users had their choice of ...

So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if so, are they using ChatGPT, Bing Chat or Google Bard.