As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg ...

Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping ...

In 2019, Ferrero made a $1.3 billion acquisition of Kellogg's cookies, snacks and ice cream business. The Italian company ...

The Italian sweets giant Ferrero announces the acquisition of WK KELLOGGAmerican company famous for breakfast cereals. The ...

LUXEMBOURG and BATTLE CREEK, Mich. — The Ferrero Group will acquire WK Kellogg Co for a total enterprise value of $3.1 ...

Ferrero's US$3.1bn acquisition of WK Kellogg Co marks its strategic expansion into cereals, bringing brands like Frosted ...

Ferrero has added more products to its basket with an eye-catching move for US cereal business WK Kellogg. Ferrero has once again used M&A to expand into another part of the store – but will it pay ...

Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially ...

Italian confectioner Ferrero is acquiring U.S. cereal company WK Kellogg for $3.1 billion. The purchase aims to enhance ...

Ferrero acquires Kellogg's cereal business for $3.1 billion, combining Nutella with Frosted Flakes in a major food industry consolidation deal.

For Ferrero, the acquisition of WK Kellogg is a strategic move to diversify its portfolio beyond confectionery and expand further in the US market.

Kellogg deal will benefit both companies. Kellogg shares rallied some 30% on the back of Ferrero's buyout proposal today.