With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

AdFlex, ranked on the Top 5 mobile marketing agencies in Southeast Asia for implementation effectiveness and service quality ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

Note: This article is based on an excerpt from "A Complete Guide to Mobile Marketing for 2014." With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an ...

Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the acquisition is. There are a variety of solutions for data analytics in mobile marketing. We at ...

NEW YORK ? A Coca-Cola executive at the MMA Mobile Marketing Leadership Forum discussed the marketer?s emphasis on reaching consumers of all ages through a mix of shareable social content, digital ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

In the crowded arena of mobile marketing, one company is breaking away from the pack. Gamelight, the largest Rewarded ...

India has 700 million smartphone users who downloaded 26.4 billion apps in 2023. The app economy is expected to touch $791.98 billion by 2030. This report reveals the key insights that are driving ...

Branch, the leading linking and measurement partner for growth-focused teams, in collaboration with Martechvibe, is excited ...

Duluth Trading Company, a lifestyle brand of men's and women's workwear, casualwear, outdoor apparel and accessories, said it has teamed with Listrak on cross-channel marketing automation technology.