Are harsher regulations needed to protect influencer IP, or does inviting creators into the process from the start help ...

Here's our guide to LinkedIn's tools, marketing strategies and best practices. Updated with the new post-boosting lead gen ...

As account based marketing (ABM) gains traction, how can it best be used to increase marketers’ strategic reach?

Don’t hit publish on LinkedIn content without knowing how the algorithm works. Here are 5 hacks the top accounts use.

Discover how to become a LinkedIn influencer in these simple steps. Boost your profile, grow your audience, and enhance your ...

Diageo CMO Cristina Diezhandino leads an organisation renowned for not only its world-famous brands like Guinness and Johnnie ...

Marketing Week is launching a new monthly webinar series that will dissect the key challenges impacting marketers. The Lowdown is exclusive and free to subscribers and will see experts in a particular ...

Experts weigh in on how to use LinkedIn to find your first job, from building your profile to adding keywords to building a ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé upping marketing investment as it looks to restart growth to data ...

Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to help marketers grow their skills and impact, and build better brands. This ...

Registration is now open for the second episode of The Lowdown, Marketing Week’s new webinar series exclusively for subscribers. On Thursday 21st November at 11am, our panel will be delivering the ...

UK marketing budgets have failed to grow for the first time in 14 quarters as marketers “press pause” on spending ahead of the autumn budget. The latest quarterly IPA Bellwether report reveals the ...