Are harsher regulations needed to protect influencer IP, or does inviting creators into the process from the start help ...

Here's our guide to LinkedIn's tools, marketing strategies and best practices. Updated with the new post-boosting lead gen ...

As account based marketing (ABM) gains traction, how can it best be used to increase marketers’ strategic reach?

Discover how to become a LinkedIn influencer in these simple steps. Boost your profile, grow your audience, and enhance your ...

Diageo CMO Cristina Diezhandino leads an organisation renowned for not only its world-famous brands like Guinness and Johnnie ...

Marketing Week is launching a new monthly webinar series that will dissect the key challenges impacting marketers. The Lowdown is exclusive and free to subscribers and will see experts in a particular ...

A study finds LinkedIn video posts perform three times better than text content, especially when shared in the morning and in ...

Experts weigh in on how to use LinkedIn to find your first job, from building your profile to adding keywords to building a ...

Marketing Week is proud to launch its new webinar series exclusive to subscribers, The Lowdown. Each month, some of the industry’s best and brightest will shed light on the issues impacting marketers ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé upping marketing investment as it looks to restart growth to data ...

From building a bond with finance to the importance of communication, it’s been a busy week. Here is my take. The relationship between CMOs and CFOs is often fraught with tension, with marketing, ...

INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and ...