DEFINITION: Search engine optimization (SEO) is the process of ensuring that search engines are more likely to find and access your Web pages. SEO’s purpose is to improve the volume and quality ...

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like ...

The best metrics to define your SEO strategy There are various SEO key performance indicators you can keep track of to get an idea of how well your site is performing.