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TweakTown · 5m

Xbox's new marketing campaign says phones, TVs, and laptops are all Xboxes

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is in 2024.

Engadget on MSN · 6h

The new Xbox ad campaign is confused about what an Xbox is

Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned. Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.

Comicbook.com · 9h

New Xbox Campaign Confirms Microsoft’s Console Plans

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

Business Insider · 9h

Microsoft unveils ‘This is an Xbox’ campaign

Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and

Thurrott · 12h

Microsoft Redefines What is an Xbox in New Marketing Campaign

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.

7h

You don't need to wait for Microsoft's handheld Xbox, you already own one

Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...

Xbox Unveils Plans on Gaming Handheld PC With Phil Spencer Confirming Its Development Stage

That being said, this is a massive win for the Xbox community and fans who have long awaited Microsoft's move regarding a ...

Xbox boss Phil Spencer digs at PS5 Pro, says 'we're not growing the market with $1000 consoles'

Microsoft Gaming CEO Phil Spencer talked about the controversal price of Sony's new PS5 Pro, says 'we're not going to grow ...

Every Device Is an Xbox? Microsoft Ads Push a Less Console-Focused Future

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices ...

Hosted on MSN19h

Phil Spencer says Microsoft will release more Xbox games on other platforms - "I do not see sort of red lines in our portfolio that say ‘thou must not'"

Xbox boss Phil Spencer says he is pleased with Microsoft's multiplatform push Spencer says there are no "red lines" when ...

ABP Live on MSN7h

Microsoft Gaming CEO Confirms Plans For Xbox Handheld Akin To Nintendo Switch, Here's What He Said

Spencer’s confirmation comes just a couple of months after Microsoft’s layoff of 650 gaming division employees.

Microsoft's Xbox Handheld Is Coming. The Question Is When

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.

New Xbox Campaign Reminds People Xbox Is More Than Just The Console

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

Xbox Boss Throws Shade at PS5 Pro Price

The Xbox boss mentioned that Microsoft is still "spending a lot of time absorbing Activision Blizzard employees," meaning it ...

10h

Xbox November Update has friend requests, new Home page on Xbox app, AI search, and more

Mirosoft has features like a new AI-powered search, friend requests, a new Xbox app landing page, and more in its Xbox ...

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