At the end of July, Sweeney was launched as the face of a new American Eagle jeans campaign. In one ad, the Euphoria star says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.” With a close-up on her blue eyes, she adds “My jeans are blue.”

Sydney Sweeney returned to Instagram to promote her new movie 'Americana,' following her American Eagles jeans ad controversy late last month