The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard 200 dated August 2, we look at the latest from Tyler, The Creator, which looks to headed for a huge debut despite using barely more than half the available tracking week.

Tyler, the Creator revealed his new album, "Don't Tap the Glass," during a Brooklyn concert, with a surprise drop arriving in days.

The DON’T TAP THE GLASS x Golf Wang release spans apparel and accessories, with the core offering landing in the form of a bright-red satin bomber complete with white cuffing at the neck, waistline and sleeve cuffs, as well as a printed album hit on the left chest and “The Glass Tappers” written in white lettering on the back.